Dope for the little ones

I'm due to attend a meeting of a non-profit next week. they think I know how to get them in the news and I like what they do. But it reminds me:

I was working for a non-profit, doing some movies, and sat in on their Board meeting to make a report or something. Group, which did good deeds in public schools, had reached a fund raising agreement with Ben and Jerry's ice cream. Mail the specially marked ice cream carton top to Ben or Jerry and my organization gets 25 cents for its work with school children. Something like that. So I'm half listening as the ExDir reports that they've decided on a name for the Ben and Jerry boxtop promotion. It will be called 'Lids for Kids'. I woke up to tell them I thought that might not be a good name for the program.

Sometimes I wish it had gone through. Just to see what happens.